Marketing

Name: Marketing
Brand: Springer, Berlin
SKU: 9783658458331
Price: 92.7 EUR
Availability: InStock

Principles for Students and Practitioners

Автор: Manfred Bruhn

Език:

Корици: С меки корици

Издател: Springer, Berlin

Наличност: Външен склад

Изпращаме след 8-11 дни

92.70 € 181.30 лв

Learn about the principles of marketing - a textbook for students and practitioners This textbook co...

Информация за книгата

Автор

Manfred Bruhn

Език

Английски език

Корици

Книга - С меки корици

Издадена

2024

страници

295

EAN

9783658458331

Enbook ID

46557404

Издател

Springer, Berlin

Теглоt

567

Размери

168 x 240

Пълно описание

Learn about the principles of marketing - a textbook for students and practitioners

This textbook conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develop solutions independently. In this 16th edition, all chapters have been brought up to date. Compared to previous editions, the fact that services play a very significant role in the economy has also been taken into account. Therefore, decisions made by service companies have been given greater and more consistent consideration.

Content

Marketing as a Management Process

Strategic Marketing

Market Research

Product and Pricing Policy

Communication and Sales Policy

Marketing Organization and Controlling

For ideal exam preparation, we also recommend the exercise book that accompanies this marketing textbook for business administration students.

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Marketing

Principles for Students and Practitioners

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