Married to the Brand

Name: Married to the Brand
Brand: Gallup Press
SKU: 9781595620057
Price: 26.57 EUR
Availability: InStock

Why Consumers Bond with Some Brands for Life

Автор: William J. McEwen

Език:

Корици: С твърди корици

Издател: Gallup Press

Наличност: Външен склад

Изпращаме след 14-20 дни

26.57 € 51.98 лв

Although American companies spend a staggering $500 billion on advertising annually, many fail to es...

Информация за книгата

Автор

William J. McEwen

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2005

страници

144

EAN

9781595620057

ISBN

1595620052

Enbook ID

09242533

Издател

Gallup Press

Теглоt

394

Размери

155 x 236 x 18

Пълно описание

Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. "Married to the Brand" examines why some companies develop this most desirable consumer connection, and why others don't. Using Gallup's 60 years of global consumer data and tons of consumer stories, William McEwen shows that many marketers are great at wooing a "first date" with consumers, but only the best can create a lasting marriage between buyer and brand. The book explores how emotions such as confidence, integrity, pride, and passion can make consumers want to stand by a brand, and shows how skillful brand management can keep a consumer-brand marriage fresh and satisfying. Tools to rate engagement potential and customer engagement are also provided, allowing marketers too quickly and objectively rate their own brand's performance.

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Married to the Brand

Why Consumers Bond with Some Brands for Life

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също