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Книга Mass Communication In India J. V. Vilanilam

Mass Communication In India

A Sociological Perspective

Автор: J. V. Vilanilam
Език: Английски език
Корици: С меки корици
Издател: SAGE Publications Inc
Наличност: Външен склад
Изпращаме след 14-20 дни
22.04 € 43.10 лв
This book traces the progress of mass communications in India and the West from a historical and soc...

Информация за книгата

Автор
J. V. Vilanilam
Език
Английски език
Корици
Книга - С меки корици
Издадена
2005
страници
224
EAN
9780761933724
ISBN
0761933727
Enbook ID
04684718
Издател
SAGE Publications Inc
Теглоt
254
Размери
140 x 216 x 13

Пълно описание

This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication--the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world's population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.

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