Master Class In Brand Planning - The Timeless Works of Stephen King

Name: Master Class In Brand Planning - The Timeless Works of Stephen King
Brand: John Wiley & Sons Inc
SKU: 9780470517918
Price: 51.41 EUR
Availability: InStock

Автор: Merry Baskin

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 10-18 дни

51.41 € 100.56 лв

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen...

Информация за книгата

Автор

Merry Baskin

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2007

страници

396

EAN

9780470517918

ISBN

0470517913

Enbook ID

02470049

Издател

John Wiley & Sons Inc

Теглоt

790

Размери

166 x 250 x 28

Пълно описание

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today's more complex media environment. The book will serve as a valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking.

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Master Class In Brand Planning - The Timeless Works of Stephen King

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