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Mastering Alliance Strategy: A Comprehensive Guide to Design, Management & Organization

Name: Mastering Alliance Strategy: A Comprehensive Guide to Design, Management & Organization
Brand: John Wiley & Sons Inc
SKU: 9780787964627
Price: 62.78 EUR
Availability: InStock

Автор: Michael Robinson, Benjamin Gomes-Casseres, James D. Bamford

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 9-15 дни

62.78 € 122.79 лв

Successful business alliances today are critical to the competitive advantage of many companies. "Ma...

Информация за книгата

Автор

Michael Robinson, Benjamin Gomes-Casseres, James D. Bamford

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2003

страници

432

EAN

9780787964627

ISBN

078796462X

Enbook ID

04920609

Издател

John Wiley & Sons Inc

Теглоt

850

Размери

236 x 162 x 34

Пълно описание

Successful business alliances today are critical to the competitive advantage of many companies. "Mastering Alliance Strategy" presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal. They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy: Designing the alliance and crafting the agreement; Managing the alliance after it is launched; Leveraging a constellation of alliances; and, Building an internal alliance capability.