Mastering Marketing Data Science

Name: Mastering Marketing Data Science
Brand: John Wiley & Sons Inc
SKU: 9781394258710
Price: 108.66 EUR
Availability: InStock

A Comprehensive Guide for Today′s Marketers

Автор: Iain Brown

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

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108.66 € 212.53 лв

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age,...

Информация за книгата

Автор

Iain Brown

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2024

страници

204

EAN

9781394258710

ISBN

1394258712

Enbook ID

44546834

Издател

John Wiley & Sons Inc

Теглоt

1004

Размери

152 x 229

Пълно описание

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

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Mastering Marketing Data Science

A Comprehensive Guide for Today′s Marketers

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също