Material Child - Growing up in Consumer Culture

Автор: David Buckingham

Език:

Корици: С твърди корици

Издател: Polity Press

Наличност: Външен склад

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Children today are growing up in an increasingly commercialised world. But should we see them as vic...

Информация за книгата

Автор

David Buckingham

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2011

страници

256

EAN

9780745647708

ISBN

0745647707

Enbook ID

04908736

Издател

Polity Press

Теглоt

532

Размери

153 x 235 x 21

Пълно описание

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children's changing engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful case studies of key areas such as obesity, sexualisation, children's broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children's consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children's power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

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Material Child - Growing up in Consumer Culture

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