Английски език
McKinsey is the 800-pound gorilla on the consulting block. In the best-sellingIThe McKinsey Way/I, Ethan Raisel provided a through-the-keyhole perspective on the way this worldwide consulting institution approaches--and solves--the myriad professional problems encountered by its high-powered clientele. His goal in that book was simple: to communicate "new and useful skills to everyone who wants to be more useful in their business."IThe McKinsey Way/Iused recollections and anecdotes of problem-solving techniques of the world's most successful consulting firm.IThe McKinsey Mind/Iuses the same combination of insider knowledge and lucid prose to go a step farther: whereIThe McKinsey Way/Ishowed readers what to do,IThe McKinsey Mind/Iwill show readers how to do it. The outline of the book will follow the same format asIThe McKinsey Way/I. It uses the same "lesson headings" as the original ("Don't Reinvent the Wheel," "Feel Free to be MECE"), but with a different focus. And that is where the similarity ends. The headings will be reorganized into a structure that focuses on implementation and expands upon lessons ofIThe McKinsey Way/Iwith examples, parables, and exercises. The book can be used together withIThe McKinsey Way/I, or as a stand-alone, ensuring that both fans ofIThe McKinsey Way/Iand new readers will take-away important skills from the book.
