Measure What Matters - Online Tools For Understanding Customers, Social Media, Engagement and Key Relationships

Name: Measure What Matters - Online Tools For Understanding Customers, Social Media, Engagement and Key Relationships
Brand: John Wiley & Sons Inc
SKU: 9780470920107
Price: 20.91 EUR
Availability: InStock

Автор: Katie D Paine

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 14-21 дни

20.91 € 40.90 лв

In an online and social media world, measurement is the key to success If you can measure your key b...

Информация за книгата

Автор

Katie D Paine

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2011

страници

272

EAN

9780470920107

ISBN

0470920106

Enbook ID

04345605

Издател

John Wiley & Sons Inc

Теглоt

470

Размери

164 x 238 x 26

Пълно описание

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.* Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around* Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences* Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Measure What Matters - Online Tools For Understanding Customers, Social Media, Engagement and Key Relationships

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също