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Книга Media Argumentation Douglas Walton

Media Argumentation

Dialectic, Persuasion and Rhetoric

Автор: Douglas Walton
Език: Английски език
Корици: С меки корици
Издател: Cambridge University Press
Наличност: Външен склад
Изпращаме след 9-15 дни
53.43 € 104.50 лв
Media argumentation is a powerful force in our lives. From political speeches to television commerci...

Информация за книгата

Автор
Douglas Walton
Език
Английски език
Корици
Книга - С меки корици
Издадена
2007
страници
404
EAN
9780521700306
ISBN
0521700302
Enbook ID
02040888
Издател
Cambridge University Press
Теглоt
586
Размери
159 x 226 x 18

Пълно описание

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments. He draws upon the most recent developments in artificial intelligence, including dialogical theories of argument, which he developed, as well as speech act theory. Each chapter presents solutions to problems central to understanding, analyzing, and criticizing media argumentation.

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