Media Franchising

Creative License and Collaboration in the Culture Industries

Автор: Derek Johnson

Език:

Корици: С твърди корици

Издател: New York University Press

Наличност: Външен склад

Изпращаме след 14-21 дни

118.63 € 232.02 лв

While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-...

Информация за книгата

Автор

Derek Johnson

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2013

страници

300

EAN

9780814743478

ISBN

0814743471

Enbook ID

04931656

Издател

New York University Press

Теглоt

612

Размери

153 x 229 x 25

Пълно описание

While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dynamic process in which media workers from different industrial positions shared in and reproduced familiar culture across television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging the connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and even consumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

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Media Franchising

Creative License and Collaboration in the Culture Industries

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също