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Книга Media Research Methods Barrie Gunter

Media Research Methods

Measuring Audiences, Reactions and Impact

Автор: Barrie Gunter
Език: Английски език
Корици: С меки корици
Издател: SAGE Publications Inc
Наличност: Външен склад
Изпращаме след 14-20 дни
55.29 € 108.14 лв
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by...

Информация за книгата

Автор
Barrie Gunter
Език
Английски език
Корици
Книга - С меки корици
Издадена
1999
страници
320
EAN
9780761956594
ISBN
076195659X
Enbook ID
04685808
Издател
SAGE Publications Inc
Теглоt
488
Размери
236 x 156 x 17

Пълно описание

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data.

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