Media Studies - Texts, Institutions and Audiences

Name: Media Studies - Texts, Institutions and Audiences
Brand: John Wiley and Sons Ltd
SKU: 9780631200277
Price: 63.24 EUR
Availability: InStock

Автор: Lisa Taylor, Andrew Willis

Език:

Корици: С меки корици

Издател: John Wiley and Sons Ltd

Наличност: Външен склад

Изпращаме след 10-18 дни

63.24 € 123.68 лв

This textbook provides students with a comprehensive and accessible introduction to the field of med...

Информация за книгата

Автор

Lisa Taylor, Andrew Willis

Език

Английски език

Корици

Книга - С меки корици

Издадена

1999

страници

274

EAN

9780631200277

ISBN

0631200274

Enbook ID

04898160

Издател

John Wiley and Sons Ltd

Теглоt

478

Размери

173 x 246 x 19

Пълно описание

This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media.The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They examine the organizations which produce media texts and introduce readers to the dominant critical frameworks for understanding media industries, examining some of the key institutional debates in media studies. The section on audiences investigates the wide range of diverse perspectives on media audiences and the debates about the media and consumption.Each chapter concludes with activities which encourage students to develop and apply critical approaches in contexts which develop their individual learning. The final section offers a set of techniques and case studies on methods of research which is specifically designed for undergraduate students.

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Media Studies - Texts, Institutions and Audiences

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