Книга Media Training 101 Sally Stewart

Media Training 101

A Guide to Meeting the Press

Автор: Sally Stewart
Език: Английски език
Корици: С твърди корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад
Изпращаме след 9-15 дни
28.17 55.09 лв
Written by a seasoned journalist and public relations professional, Media Training 101 is your essen...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2003
страници
256
EAN
9780471271550
ISBN
0471271551
Enbook ID
04889222
Издател
Теглоt
510
Размери
156 x 235 x 25

Пълно описание

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

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