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Mediacology

Name: Mediacology
Brand: Peter Lang Publishing Inc
SKU: 9780820497075
Price: 41.17 EUR
Availability: InStock

A Multicultural Approach to Media Literacy in the Twenty-first Century

Автор: Antonio López

Език:

Корици: С меки корици

Издател: Peter Lang Publishing Inc

Наличност: Външен склад

Изпращаме след 5-8 дни

41.17 € 80.51 лв

Traditional media literacy models are mostly left-brained, inherited from the legacy of alphabetic l...

Информация за книгата

Автор

Antonio López

Език

Английски език

Корици

Книга - С меки корици

Издадена

2008

страници

180

EAN

9780820497075

ISBN

9780820497075

Enbook ID

10024891

Издател

Peter Lang Publishing Inc

Теглоt

282

Размери

229 x 155 x 12

Пълно описание

Traditional media literacy models are mostly left-brained, inherited from the legacy of alphabetic literacy, the Gutenberg press revolution, and industrial mass media production. New digital media radically alter the environment: their nonlinear, multisensory, field-like properties are more right-brain oriented. Consequently, rather than focus exclusively on deconstructing the products of design objects (such as an advertisement «text»), digital learning should respond to the design of the system itself, including cultural and cognitive bias. Mediacology proposes a design-for-pattern approach called «media permaculture», which restructures media literacy to be in sync with new media practices connected with sustainability and the perceptual functions of the right brain hemisphere. In the same way that permaculture approaches gardening by establishing the natural parameters of its ecological niche, media permaculture explores the individual's «mediacological niche» in the context of knowledge communities. By applying bioregional thinking to the symbolic order, media permaculture redresses the standard one-size-fits-all literacy model by taking into account diverse cognitive strategies and emerging convergence media practices. Antonio López applies a practical knowledge of alternative media, cross-cultural communication, and ecology to build a meaningful theory of media education.

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Mediacology

A Multicultural Approach to Media Literacy in the Twenty-first Century

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