Methods in Consumer Research, Volume 2

Name: Methods in Consumer Research, Volume 2
Brand: Elsevier Science
SKU: 9780443222818
Price: 254.57 EUR
Availability: InStock

Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits

Автор: Gaston Ares, Paula Varela

Език:

Корици: С меки корици

Издател: Elsevier Science

Наличност: Налично при издателя, по поръчка

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254.57 € 497.89 лв

Methods for Consumer Research, Volume Two: Applications to Promote Healthy, Pleasurable and Sustaina...

Информация за книгата

Автор

Gaston Ares, Paula Varela

Език

Английски език

Корици

Книга - С меки корици

Издадена

2026

страници

502

EAN

9780443222818

ISBN

0443222819

Enbook ID

49108740

Издател

Elsevier Science

Теглоt

1000

Размери

152 x 229

Пълно описание

Methods for Consumer Research, Volume Two: Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits, 2nd Edition brings together world leading experts in global consumer research who provide a fully comprehensive description of innovative applications of emerging methodologies for studying consumer perception and behavior.

The new edition, thoroughly updated, puts consumer research in-context with coverage of applications of the methods in the context of promoting healthy, pleasurable and sustainable eating habits, including sections on food intake and satiation, nudging, labelling and food waste. Emphasis is also placed on how to design studies for specific populations, including children and elderly, and both food and non-food products.

In conjunction with the first volume, which covers theoretical and practical aspects of the methods, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing and nutrition. Through examples of the methodology being applied throughout, it serves as a practical guide to practitioners in both the public and private sector.

Identifies how to design research for special populations, including children, the elderly and low-income consumers
Discusses sensitivity to cross-cultural populations and emerging markets
Includes research design for food, cosmetic and household products
Brings new chapters on how to measure the relationship between microbiota and sensory perception, and new studies on consumer behavior

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Methods in Consumer Research, Volume 2

Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits

Информация за книгата

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