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Книга Microtrends Mark Penn

Microtrends

Автор: Mark Penn
Език: Английски език
Корици: С меки корици
Издател: Penguin Books
Наличност: Външен склад
Изпращаме след 8-11 дни
29.58 € 57.86 лв
Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And wher...

Информация за книгата

Автор
Mark Penn
Език
Английски език
Корици
Книга - С меки корици
Издадена
2008
страници
448
EAN
9780141035383
ISBN
0141035382
Enbook ID
04026320
Издател
Penguin Books
Теглоt
330
Размери
129 x 196 x 33

Пълно описание

Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. "Microtrends" is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...

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