Modeling Software Markets

Name: Modeling Software Markets
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783790800098
Price: 105.41 EUR
Availability: InStock

Empirical Analysis, Network Simulations, and Marketing Implications

Автор: Falk Graf von Westarp

Език:

Корици: С меки корици

Издател: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Наличност: Външен склад

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105.41 € 206.16 лв

This book identifies the relevant determinants of modern software markets, and incorporates these in...

Информация за книгата

Автор

Falk Graf von Westarp

Език

Английски език

Корици

Книга - С меки корици

Издадена

2003

страници

208

EAN

9783790800098

ISBN

3790800090

Enbook ID

01737570

Издател

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Теглоt

720

Размери

155 x 235 x 13

Пълно описание

This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on software for data manipulation, storage, and/or transmission in the corporate world. Based on a study of the largest 1000 German and US companies, the author presents a comparative analysis of the market for enterprise resource planning systems, Electronic Data Interchange (EDI) solutions, and office communication applications. By integrating empirical, theoretical and simulation results von Westarp provides buyers and sellers of software products with valuable and insightful managerial advice.

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Modeling Software Markets

Empirical Analysis, Network Simulations, and Marketing Implications

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също