Moralizing the Corporation - Transnational Activism and Corporate Accountability

Name: Moralizing the Corporation - Transnational Activism and Corporate Accountability
Brand: Edward Elgar Publishing Ltd
SKU: 9781848447592
Price: 140.67 EUR
Availability: InStock

Автор: Boris Holzer

Език:

Корици: С твърди корици

Издател: Edward Elgar Publishing Ltd

Наличност: Външен склад

Изпращаме след 14-20 дни

140.67 € 275.13 лв

This insightful book examines how transnational corporations respond to the challenges of anti-corpo...

Информация за книгата

Автор

Boris Holzer

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2010

страници

192

EAN

9781848447592

Enbook ID

05104611

Издател

Edward Elgar Publishing Ltd

Теглоt

418

Размери

156 x 234 x 15

Пълно описание

This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestle, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists. Academics, scholars and postgraduate students in international business management, organization studies, social movement studies and political sociology will find this book invaluable.

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Moralizing the Corporation - Transnational Activism and Corporate Accountability

Информация за книгата

Пълно описание

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