Книга Multimodality and Genre John Bateman

Multimodality and Genre

A Foundation for the Systematic Analysis of Multimodal Documents

Автор: John Bateman
Език: Английски език
Корици: С твърди корици
Издател: PALGRAVE MACMILLAN
Наличност: Външен склад в ограничено количество
Изпращаме след 11-15 дни
115.89 226.67 лв
Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigoro...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2008
страници
312
EAN
9780230002562
ISBN
0230002560
Enbook ID
04550953
Издател
Теглоt
540
Размери
140 x 216 x 28

Пълно описание

Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

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