Multinational Management

Name: Multinational Management
Brand: Springer International Publishing AG
SKU: 9783319230115
Price: 51.78 EUR
Availability: InStock

A Casebook on Asia's Global Market Leaders

Автор: Rien T. Segers

Език:

Корици: С твърди корици

Издател: Springer International Publishing AG

Наличност: Външен склад

Изпращаме след 10-13 дни

51.78 € 101.28 лв

This casebook demonstrates that the future of global business lies in how well the multinational lan...

Информация за книгата

Автор

Rien T. Segers

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2016

страници

363

EAN

9783319230115

ISBN

3319230115

Enbook ID

09480154

Издател

Springer International Publishing AG

Теглоt

730

Размери

160 x 246 x 26

Пълно описание

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.§§Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.§§

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Multinational Management

A Casebook on Asia's Global Market Leaders

Информация за книгата

Пълно описание

Може също да ви хареса

Practical Protein Chromatography

Unholy Terrors

A Soul as Cold as Frost

Song of a Beach

Psoriatic Arthritis

Managing Human Resources in the Shipping Industry

King's Color-Graphs of New York City

Radical Left in Europe in the Age of Austerity

Antoni Szalowski

Blue Dahlia

Painting and Drawing in Waldorf Schools

Cherry Ames Bk. 7

Cultures and Organizations: Software of the Mind, Third Edition

Born Globals, Networks, and the Large Multinational Enterprise

Practical X-Ray Spectrometry

Клиенти, които купиха тази книга, купиха също

Lauschen un Rimels Neue Folge

Le Roi Et Le Peuple En France, Ou Coup d'Oeil Sur La Nouvelle Constitution Francaise

Une Ambassade Au Maroc, (Ed.1887)

Mis estadios alterados de conciencia en el Mexico espectral

O Fantasma Dormiu Ao Lado

barbari

Nieloty