Multinationals and Global Consumers

Name: Multinationals and Global Consumers
Brand: PALGRAVE MACMILLAN
SKU: 9781137307286
Price: 59.17 EUR
Availability: InStock

Автор: TS Chan

Език:

Корици: С твърди корици

Издател: PALGRAVE MACMILLAN

Наличност: Външен склад в ограничено количество

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59.17 € 115.73 лв

International business (IB) research on Asian firms is on the rise, focusing on Japan, China and oth...

Информация за книгата

Автор

TS Chan

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2013

страници

263

EAN

9781137307286

ISBN

1137307285

Enbook ID

01989859

Издател

PALGRAVE MACMILLAN

Теглоt

462

Размери

217 x 143 x 22

Пълно описание

International business (IB) research on Asian firms is on the rise, focusing on Japan, China and other countries and potentially enriching theory development and practice. The rise of Asian firms has challenged conventional theories and provided opportunities for IB researchers to address several paradoxical issues such as ownership advantage, risk-return, and the flying geese hypothesis. Moreover, researchers would benefit from paying attention to multi-level analysis, the role of history 'vis-a-vis' culture, and the variance across countries at different levels of economic development. Multinationals and Global Consumers is a collection of articles written by leading scholars on IB research in Asia and addresses some of these problems in several key areas of IB research including Multinationals and Organizational Management, International Business and FDI, Marketing and Consumer Behavior, and furnish meaningful implications for practice and future research.

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Multinationals and Global Consumers

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