Книга Music Rights Without Fights Richard Kirstein

Music Rights Without Fights

The Smart Marketer's Guide To Buying Music For Brand Campaigns

Автор: Richard Kirstein
Език: Английски език
Корици: С меки корици
Издател: Rethink Press
Наличност: Външен склад
Изпращаме след 10-18 дни
25.28 49.44 лв
Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex an...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2015
страници
226
EAN
9781781331675
ISBN
9781781331675
Enbook ID
10810604
Издател
Теглоt
406
Размери
204 x 205 x 15

Пълно описание

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:



  • Understand how music rights work

  • Learn about key cost drivers and how to control them

  • Identify risk and how to reduce it

  • Improve their bargaining position

  • Secure smarter deals and sustainable relationships

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