Negotiauctions

Name: Negotiauctions
Brand: WW Norton & Co
SKU: 9780393069464
Price: 23.02 EUR
Availability: InStock

New Dealmaking Strategies for a Competitive Marketplace

Автор: Guhan (Harvard Business School) Subramanian

Език:

Корици: С твърди корици

Издател: WW Norton & Co

Наличност: Външен склад в ограничено количество

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23.02 € 45.01 лв

Today's increasingly competitive marketplace is filled with business transactions that include eleme...

Информация за книгата

Автор

Guhan (Harvard Business School) Subramanian

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2010

страници

256

EAN

9780393069464

ISBN

039306946X

Enbook ID

04603811

Издател

WW Norton & Co

Теглоt

436

Размери

244 x 167 x 25

Пълно описание

Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Guhan Subramanian explores the ubiquitous situation in which negotiators are 'fighting on two fronts' - across the table but also on the same side of the table with known, unknown or possible competitors. Delving into diverse case studies such as buying a house, haggling over the rights to the television programme Frasier and selling 'toxic' assets into the US government's bailout fund, Subramanian combines meticulous research, field experience and tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to companies.

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