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Книга Neuro-Consumer Bayle-Tourtoulou

Neuro-Consumer

Автор: Bayle-Tourtoulou, Anne-Sophie (HEC, Paris), Badoc, Michel (HEC, Paris)
Език: Английски език
Корици: С твърди корици
Издател: Taylor & Francis Ltd
Наличност: Външен склад
Изпращаме след 14-21 дни
74.98 € 146.65 лв
This book explains the subconscious behaviour of the neuro-consumer and shows how companies are usin...

Информация за книгата

Автор
Bayle-Tourtoulou, Anne-Sophie (HEC, Paris), Badoc, Michel (HEC, Paris)
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2020
страници
322
EAN
9780367895907
ISBN
0367895900
Enbook ID
32732286
Издател
Taylor & Francis Ltd
Теглоt
666
Размери
241 x 161 x 27

Пълно описание

This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers' behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.

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