Menu
Виж статуса на поръчката
Свържете се с нас
Книга Neuromarketing in Action Michel Badoc

Neuromarketing in Action

How to Talk and Sell to the Brain

Автор: Michel Badoc
Език: Английски език
Корици: С твърди корици
Издател: Kogan Page Ltd
Наличност: Външен склад
Изпращаме след 10-18 дни
129.82 € 253.90 лв
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in whic...

Информация за книгата

Автор
Michel Badoc
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2015
страници
280
EAN
9780749476144
ISBN
9780749476144
Enbook ID
09164481
Издател
Kogan Page Ltd
Теглоt
580
Размери
163 x 240 x 21

Пълно описание

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.

Може също да ви хареса

Neuromarketing in Action

Anne Sophie Bayle Tourtoulou
39.02 € 76.31 лв

Neuromarketing

Patrick Renvoise
15.87 € 31.03 лв

Neuromarketing

Robert Schønthal Preuss
44.99 € 88.00 лв

Consumer Psychology

Brian M. Young
108.67 € 212.55 лв

Neuromarketing

Leon Zurawicki
157.74 € 308.51 лв

Draw Funny 3-D Pictures!

Luke Colins
41.68 € 81.52 лв

Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers

Angie Read
16.32 € 31.91 лв

Shipped

Angie Hockman
13.20 € 25.82 лв

The Lighthouse and the Battleship: The story of the Heugh lighthouse, the battlecruiser Seydlitz and of the events surrounding their brief meeting in

Ian Hills
10.04 € 19.64 лв

Quantum Prayer Leap Decrees: The Decade of Destiny

Sarah Morgan
13.50 € 26.41 лв

Ancient Egypt

Eric Brown
17.42 € 34.07 лв

Field Guide to Fossils

Amanda Kelley
8.83 € 17.28 лв

Selena Gomez & the Scene: When the Sun Goes Down

Selena Gomez
32.04 € 62.66 лв

Imray Chart M10

Imray
29.53 € 57.75 лв

Rick and Morty Volume 9

Kyle Starks
20.89 € 40.85 лв

Effluent Limitations Guidelines and Standards for the Oil and Gas Extraction Point Source Category (US Environmental Protection Agency Regulation) (EP

The Law Library
18.68 € 36.53 лв

The World's Most Famous Deserts: The History and Legacy of the Sahara Desert, Gobi Desert, and Mojave Desert

Charles River Editors
14.66 € 28.67 лв

Effective Teamwork - Practical Lessons from Organizational Research

Michael A West
47.50 € 92.91 лв

Myth of the Eternal Return

Mircea Eliade
17.42 € 34.07 лв

Removal of the Pottawattomie Indians from northern Indiana; embracing also a brief statement of the Indian policy of the government, and other histori

Daniel McDonald
12.95 € 25.33 лв

The Mortal Instruments 1: City of Bones

Cassandra Clare
24.55 € 48.02 лв

Urban-Rural Labour Markets

Alessandro Muolo
94.91 € 185.64 лв

Iron Flame

Rebecca Yarros
25.86 € 50.58 лв

Connectability

RUNKLE ANNA
18.88 € 36.92 лв

Клиенти, които купиха тази книга, купиха също

Amateri

Radaković Borivoj
4.72 € 9.22 лв

Modeli i mehanizmy upravleniya zhiznennym ciklom IT-servisov

Valerij Zimin
43.94 € 85.94 лв

Brzdące kolorują. Jednorożce (naklejki świecące w ciemności)

Opracowanie zbiorowe
1.85 € 3.62 лв

Patrick Süskind: Das Parfum

Helmut Bernsmeier
6.83 € 13.35 лв

PONS Bildwörterbuch Deutsch für Pflegekräfte

13.91 € 27.20 лв

Prorok

Khalil Gibran
7.63 € 14.92 лв

Anatomie des Kaninchens

Krause Wilhelm Krause
25.71 € 50.28 лв

suite di Giava

Jan Brokken
20.28 € 39.67 лв

MUGARITZ

Andoni Aduriz
43.84 € 85.74 лв

Französische Bulldogge

Anne Posthoff
13.15 € 25.73 лв

Castigador, El . Criminal de guerra

STEFANO LANDINI
19.68 € 38.49 лв

František Jozef I.

Michaela a Karl Vocelka
23.80 € 46.55 лв

Simone de Beauvoir - "Le deuxième sexe"

Simone de Beauvoir
36.56 € 71.50 лв

Milano

23.85 € 46.65 лв

Die verrückte Geschichte der Welt, 1 DVD, deutsche, englische u. spanische Version

John C. Howard
9.49 € 18.55 лв

M. Night Shyamalan : en ocasiones veo muertos

Ramón Monero Pujol
22.34 € 43.70 лв

Regesta diplomatica nec non epistolaria Bohemiae et Moraviae Pars 1. ... opera Caroli J. Erben (Pars 2-4, opera Josephi Emler).

Josef Emler
35.30 € 69.04 лв

Nauka programowania z Minecraftem

Craig Richardson
16.92 € 33.09 лв

Traumnovelle

Arthur Schnitzler
18.33 € 35.84 лв

Oktoberfest Party

Various
11.14 € 21.80 лв

VILLANELLE

EVA DELL'ACQUA
20.54 € 40.16 лв

Caresser la mer

Causse
16.07 € 31.42 лв