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Книга Neutral Accent A Aneesh

Neutral Accent

How Language, Labor, and Life Become Global

Автор: A Aneesh
Език: Английски език
Корици: С меки корици
Издател: Duke University Press
Наличност: Външен склад
Изпращаме след 9-15 дни
31.69 € 61.98 лв
In "Neutral Accent," A. Aneesh employs India's call centers as useful sites for studying global chan...

Информация за книгата

Автор
A Aneesh
Език
Английски език
Корици
Книга - С меки корици
Издадена
2015
страници
168
EAN
9780822358534
ISBN
0822358530
Enbook ID
09236028
Издател
Duke University Press
Теглоt
260
Размери
228 x 155 x 16

Пълно описание

In "Neutral Accent," A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work "neutralizes" racial, ethnic, and national identities become visible from the confines of their cubicles. In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these workers face in bridging cultures, laws, and economies: having to speak in an accent that does not betray their ethnicity, location, or social background; learning foreign social norms; and working graveyard shifts to accommodate international customers. Call center work is cast as independent of place, space, and time, and its neutrality--which Aneesh defines as indifference to difference--has become normal business practice in a global economy. The work of call center employees in the globally integrated marketplace comes at a cost, however, as they become disconnected from the local interactions and personal relationships that make their lives anything but neutral.

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