Книга New Bottom Line Alan Mitchell

New Bottom Line

Bridging the Value Gaps that are Undermining Your Business

Език: Английски език
Корици: С твърди корици
Издател: John Wiley and Sons Ltd
Наличност: Външен склад
Изпращаме след 10-18 дни
24.83 48.56 лв
This radical, provocative and inspiring book explores a tectonic shift at the very heart of business...

Информация за книгата

Език
Английски език
Корици
Книга - С твърди корици
Издадена
2003
страници
276
EAN
9781841124766
ISBN
1841124761
Enbook ID
05094691
Издател
Теглоt
534
Размери
159 x 231 x 24

Пълно описание

This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that's making the old bottom line of corporate profitability the servant of a new master: a new 'person--centric' bottom line of personal profitability or value 'in my life'. So what? No bottom line? No more profit? Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation A- containing important elements of both evolution and revolution A- is under way, how it's undermining the foundations of once--great businesses and brands, and how its throwing up huge new opportunities.

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