New Business Creation

Name: New Business Creation
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783658060466
Price: 52.7 EUR
Availability: InStock

Systems for Institutionalized Radical Innovation Management

Автор: Philipp Hartmann

Език:

Корици: С меки корици

Издател: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Наличност: Външен склад

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52.70 € 103.07 лв

Established companies are facing an increasingly dynamic and globalized competitive environment. Rad...

Информация за книгата

Автор

Philipp Hartmann

Език

Английски език

Корици

Книга - С меки корици

Издадена

2014

страници

216

EAN

9783658060466

ISBN

3658060468

Enbook ID

02668734

Издател

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Теглоt

306

Размери

151 x 211 x 13

Пълно описание

Established companies are facing an increasingly dynamic and globalized competitive environment. Radical innovations are considered a means to escape this trend. In particular, it is desirable for established companies to institutionalize systems to repeatedly create new business based on radical innovations ( New Business Creation , NBC ). In six in-depth case studies, Philipp Hartmann identifies design variables for NBC systems and explores related performance measurement activities. In a subsequent cross-case comparison, idiosyncratic observations are synthesized into thirteen propositions. Moreover, two structurally different approaches to NBC are identified and discussed. In addition, the present research thoroughly studies performance measurement activities in the context of NBC activities and finds that they are an essential component that has been insufficiently addressed by existing theory.

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New Business Creation

Systems for Institutionalized Radical Innovation Management

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също