New Public

Name: New Public
Brand: Cambridge University Press
SKU: 9780521481465
Price: 141.7 EUR
Availability: InStock

Professional Communication and the Means of Social Influence

Автор: Leon H. Mayhew

Език:

Корици: С твърди корици

Издател: Cambridge University Press

Наличност: Външен склад

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141.70 € 277.14 лв

Professional specialists, using market research and promotional campaigns, have come to dominate pub...

Информация за книгата

Автор

Leon H. Mayhew

Език

Английски език

Корици

Книга - С твърди корици

Издадена

1997

страници

348

EAN

9780521481465

ISBN

0521481465

Enbook ID

02032610

Издател

Cambridge University Press

Теглоt

651

Размери

157 x 236 x 26

Пълно описание

Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.

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Professional Communication and the Means of Social Influence

Информация за книгата

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