Menu
Виж статуса на поръчката
Свържете се с нас
Книга New Public Leon H. Mayhew

New Public

Professional Communication and the Means of Social Influence

Автор: Leon H. Mayhew
Език: Английски език
Корици: С меки корици
Издател: Cambridge University Press
Наличност: Външен склад
Изпращаме след 14-21 дни
46.54 € 91.02 лв
Professional specialists, using market research and promotional campaigns, have come to dominate pub...

Информация за книгата

Автор
Leon H. Mayhew
Език
Английски език
Корици
Книга - С меки корици
Издадена
1997
страници
348
EAN
9780521484930
ISBN
0521484936
Enbook ID
02032772
Издател
Cambridge University Press
Теглоt
510
Размери
152 x 229 x 20

Пълно описание

Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.

Може също да ви хареса

Syntax-Phonology Interface in Focus and Topic Constructions in Italian

M. Frascarelli
105.04 € 205.44 лв

Workforce Development and Skill Formation in Asia

John Benson
227.40 € 444.76 лв

Are Our Kids Really That Angry? an Empirical Investigation Into Adolescent Aggression in the South African Context

Garry Elliot
50.24 € 98.26 лв

Sexualmedizin in Der Gynakologie

Hans-Joachim Ahrendt
105.79 € 206.91 лв

Tactical Psychological Warfare

The Ground General School
16.56 € 32.39 лв

Hmo Landlord Rules: Proven Strategies to Increase Your Success in Multi-Let Property Investing

C J Haliburton
20.36 € 39.83 лв

Essays on Aristotle's Ethics

Amelie Oksenber Rorty
30.32 € 59.31 лв

Malta & Gozo: Showing You Around

Paddy Cummins
9.95 € 19.47 лв

Клиенти, които купиха тази книга, купиха също

Quo vadis Universität?

Gabriele Moser
46.44 € 90.82 лв

Vive!

Zondervan Publishing
8.05 € 15.75 лв

La educación entre la complejidad y la organización

Antonio Monclús Estella
18.41 € 36.01 лв