New Service Development Process in the collaborative networks context

Name: New Service Development Process in the collaborative networks context
Brand: Scholars' Press
SKU: 9783639715682
Price: 86.74 EUR
Availability: InStock

Автор: Zaninelli Thais

Език:

Корици: С меки корици

Издател: Scholars' Press

Наличност: Външен склад

Изпращаме след 5-8 дни

86.74 € 169.65 лв

Nowadays services are at the center of the economic activity and New Service Development (NSD) proce...

Информация за книгата

Автор

Zaninelli Thais

Език

Английски език

Корици

Книга - С меки корици

Издадена

2014

страници

280

EAN

9783639715682

ISBN

3639715683

Enbook ID

08878643

Издател

Scholars' Press

Теглоt

413

Размери

152 x 229 x 16

Пълно описание

Nowadays services are at the center of the economic activity and New Service Development (NSD) process has gained increased attention and has been described in the literature by a sequential process that emphasizes an organizational perspective. Given this increased attention, in the last decades, a remarkable number of researchers have attempted to identify factors that are crucial for the NSD process success. However, given the complexity involved in this NSD process, it can be carried out by the collaboration of a network of partner companies. In this way, it becomes increasingly relevant to promote global service research agendas that concomitantly draw on the interdisciplinary and crossfunctional perspective of academics and business executives. This research aimed to understand the complex NSD process and how this process happens in the Collaborative Network context. This study identified desirable performance factors of NSD in the CNs context in large projects, analyzing how the factors evolve and how they influence the different stages along the NSD process. These results contribute for integrating CNs and NSD research to cope with the new challenges of large NSD project.

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New Service Development Process in the collaborative networks context

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