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Книга New Service Development James A. Fitzsimmons

New Service Development

Creating Memorable Experiences

Автор: James A. Fitzsimmons, Mona J. Fitzsimmons
Език: Английски език
Корици: С твърди корици
Издател: SAGE Publications Inc
Наличност: Външен склад
Изпращаме след 14-20 дни
149.13 € 291.68 лв
This is the first book to address the topic of new service development for the evolving experience e...

Информация за книгата

Автор
James A. Fitzsimmons, Mona J. Fitzsimmons
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2000
страници
344
EAN
9780761917410
ISBN
0761917411
Enbook ID
04684067
Издател
SAGE Publications Inc
Теглоt
580
Размери
152 x 228 x 23

Пълно описание

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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