News Flash - Journalism, Infotainment and the Bottom-Line Business of Broadcast News

Автор: Bonnie Anderson

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

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While talking heads debate the media's alleged conservative or liberal bias, award-winning journalis...

Информация за книгата

Автор

Bonnie Anderson

Език

Английски език

Корици

Книга - С меки корици

Издадена

2008

страници

284

EAN

9780470401774

ISBN

047040177X

Enbook ID

04883230

Издател

John Wiley & Sons Inc

Теглоt

468

Размери

153 x 229 x 18

Пълно описание

While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right--it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives-the real power in broadcast journalism-are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.

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News Flash - Journalism, Infotainment and the Bottom-Line Business of Broadcast News

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