Next Level CMO

Name: Next Level CMO
Brand: Next Factory Ottensen
SKU: 9783948580858
Price: 18.44 EUR
Availability: InStock

Автор: Adam Tinworth, Matthias Schrader

Език:

Корици: С меки корици

Издател: Next Factory Ottensen

Наличност: Външен склад

Изпращаме след 5-8 дни

18.44 € 36.06 лв

In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing wit...

Информация за книгата

Автор

Adam Tinworth, Matthias Schrader

Език

Английски език

Корици

Книга - С меки корици

Издадена

2022

страници

300

EAN

9783948580858

ISBN

3948580855

Enbook ID

41638656

Издател

Next Factory Ottensen

Теглоt

527

Размери

170 x 220 x 21

Пълно описание

In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes.Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?

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Next Level CMO

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