Книга Nike Culture Robert Goldman

Nike Culture

The Sign of the Swoosh

Език: Английски език
Корици: С твърди корици
Издател: SAGE Publications Inc
Наличност: Външен склад
Изпращаме след 14-20 дни
153.45 300.11 лв
This book is one of the first to take an in-depth look at how an advertising image works. It situate...

Информация за книгата

Език
Английски език
Корици
Книга - С твърди корици
Издадена
1998
страници
208
EAN
9780761961482
ISBN
0761961488
Enbook ID
04686069
Издател
Теглоt
630
Размери
206 x 246 x 18

Пълно описание

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

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