Книга Objects of Affection Arthur Asa Berger

Objects of Affection

Semiotics and Consumer Culture

Автор: Arthur Asa Berger
Език: Английски език
Корици: С твърди корици
Издател: PALGRAVE MACMILLAN
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
59.07 115.54 лв
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of con...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2010
страници
198
EAN
9780230103726
ISBN
0230103723
Enbook ID
04551469
Издател
Теглоt
340
Размери
218 x 138 x 17

Пълно описание

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

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