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Obviously Awesome

Name: Obviously Awesome
Brand: Ambient Press
SKU: 9781999023089
Price: 23.37 EUR
Availability: InStock

How to Nail Product Positioning so Customers Get it, Buy it, Love it

Автор: April Dunford

Език:

Корици: С твърди корици

Издател: Ambient Press

Наличност: Външен склад

Изпращаме след 9-15 дни

23.37 € 45.70 лв

You know your product is awesome-but does anybody else?In a crowded market, even the best products s...

Информация за книгата

Автор

April Dunford

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2026

страници

198

EAN

9781999023089

ISBN

1999023080

Enbook ID

51295026

Издател

Ambient Press

Теглоt

381

Размери

140 x 216 x 16

Пълно описание

You know your product is awesome-but does anybody else?

In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.

In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.

You'll learn how to

assemble the right team to tackle positioning,
use a simple yet powerful five-step positioning process,
ensure your positioning is highly differentiated from your competitors,
identify your best-fit customers,
test your positioning using a structured sales narrative,
avoid common positioning mistakes that muddy your message.

Whether you're an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford's insights will help you find your awesome, so that your customers can too.

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Obviously Awesome

How to Nail Product Positioning so Customers Get it, Buy it, Love it

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