Книга Offensive Marketing DAVIDSON

Offensive Marketing

Автор: DAVIDSON
Език: Английски език
Корици: С твърди корици
Издател: Taylor & Francis Ltd
Наличност: 50% вероятност
Ще претърсим света
241.51 472.35 лв
Offensive Marketing is the best source for competitive executives who are serious about strengthenin...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2016
страници
430
EAN
9781138145085
ISBN
9781138145085
Enbook ID
10918596
Издател
Теглоt
960

Пълно описание

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

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