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Книга "OEkonymie" Christoph Platen

"OEkonymie"

Zur Produktnamen-Linguistik Im Europaischen Binnenmarkt

Автор: Christoph Platen
Език: Немски език
Корици: С твърди корици
Издател: De Gruyter
Наличност: Външен склад
Изпращаме след 10-13 дни
121.43 € 237.50 лв
Brand names like Astra, Vento or Freixenet are just three representatives of a new and powerful ling...

Информация за книгата

Автор
Christoph Platen
Език
Немски език
Корици
Книга - С твърди корици
Издадена
2013
страници
251
EAN
9783484522800
ISBN
3484522801
Enbook ID
12595697
Издател
De Gruyter
Теглоt
653
Размери
156 x 234 x 21

Пълно описание

Brand names like Astra, Vento or Freixenet are just three representatives of a new and powerful lingua franca that is understood in the remotest corners of the world. Over 10 million trade names are registered around the globe. Modern man comes into contact with an average of 300 product names every day. Traditional onomastics has been strangely uninterested in this subject although it is so firmly rooted in everyday experience, the obvious reason being that there appears to be something not quite respectable about trade names as a subject of academic inquiry. Despite the odium attaching to product names, the present study has set itself the task of combining linguistic and sales-economic perspectives to forge an 'econymic' approach to the study of this phenomenon with a view to portraying the enticing world of product names as an area of modern advertising communication that is as functional as it is creative. l as it is creative.

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