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Книга Olympic Marketing Alain Ferrand

Olympic Marketing

Автор: Alain Ferrand
Език: Английски език
Корици: С меки корици
Издател: Taylor & Francis Ltd
Наличност: Външен склад
Изпращаме след 9-15 дни
67.92 € 132.85 лв
The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, w...

Информация за книгата

Автор
Alain Ferrand
Език
Английски език
Корици
Книга - С меки корици
Издадена
2012
страници
272
EAN
9780415587877
ISBN
0415587875
Enbook ID
04452993
Издател
Taylor & Francis Ltd
Теглоt
430
Размери
226 x 159 x 16

Пълно описание

The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

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