Книга On Message Pippa Norris

On Message

Communicating the Campaign

Език: Английски език
Корици: С меки корици
Издател: SAGE Publications Inc
Наличност: Външен склад
Изпращаме след 14-20 дни
50.62 99.00 лв
To what extent are the techniques of campaigning and media management critical to the outcome of mod...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
1999
страници
224
EAN
9780761960744
ISBN
0761960740
Enbook ID
04686032
Издател
Теглоt
370
Размери
156 x 234 x 13

Пълно описание

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

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