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Книга Online Research Essentials Brenda Russell

Online Research Essentials

Автор: Brenda Russell
Език: Английски език
Корици: С меки корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад в ограничено количество
Изпращаме след 11-15 дни
65.39 € 127.89 лв
Online Research Essentials offers a step-by-step introduction and guide for planning and developing...

Информация за книгата

Автор
Brenda Russell
Език
Английски език
Корици
Книга - С меки корици
Издадена
2009
страници
384
EAN
9780470185681
ISBN
0470185686
Enbook ID
04081683
Издател
John Wiley & Sons Inc
Теглоt
652
Размери
183 x 235 x 20

Пълно описание

Online Research Essentials offers a step-by-step introduction and guide for planning and developing a survey, putting it online, and getting the data into a format to be analyzed. The book includes instructions for learning web development skills and contains leading web page authoring tools and the most common database software for collecting and storing survey results. In addition, the text covers practical aspects of survey development and applied research, including ethical aspects of online surveys, survey construction and scientific experiment design. Also included are key fundamentals of survey research, such as sampling procedures.Online Research Essentials§Designing and Implementing Research Studies§Online Research Essentials§Written by experts in the field, Online Research Essentials provides step-b-step guidance to the student or new practitioner in how to create, test, and deploy online survey research. The book includes everything needed for planning and developing a survey, putting it online, and formatting data for further analysis.§Russell and Purcell provide support for using the popular Microsoft Expression Web and Adobe Dreamweaver web page authoring tools and for using the Access database that is used to collect and store survey results. Online Research Essentials is a comprehensive resource that discusses the practical aspects of survey development and applied research and offers information on a wide range of research-related topics that include:§Scientific method and research design§Ethical considerations on using the Internet for research§Creating web pages§Planning the research study§Creating a simple survey on the Internet§Developing an e-survey§Creating more complicated Internet surveys§Sampling procedures§Developing experimental designs§JavaScript and web programming and advanced JavaScript programming§Repeated measures and matched group designs

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