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Книга Optimize - How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing Lee Odden

Optimize - How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing

Автор: Lee Odden
Език: Английски език
Корици: С твърди корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад
Изпращаме след 9-15 дни
18.88 € 36.93 лв
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strat...

Информация за книгата

Автор
Lee Odden
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2012
страници
256
EAN
9781118167779
ISBN
1118167775
Enbook ID
04437523
Издател
John Wiley & Sons Inc
Теглоt
452
Размери
155 x 225 x 23

Пълно описание

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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