Orchestrating Public Opinion

Name: Orchestrating Public Opinion
Brand: Amsterdam University Press
SKU: 9789462981881
Price: 162.24 EUR
Availability: InStock

Автор: Paul Christiansen

Език:

Корици: С твърди корици

Издател: Amsterdam University Press

Наличност: Външен склад

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162.24 € 317.32 лв

Analysis of political advertising tends to give music short shrift - which flies in the face of what...

Информация за книгата

Автор

Paul Christiansen

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2017

страници

276

EAN

9789462981881

ISBN

9462981884

Enbook ID

16072346

Издател

Amsterdam University Press

Теглоt

574

Размери

243 x 163 x 23

Пълно описание

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

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