Книга Orchestrating Public Opinion Paul Christiansen

Orchestrating Public Opinion

Автор: Paul Christiansen
Език: Английски език
Корици: С твърди корици
Издател: Amsterdam University Press
Наличност: Външен склад
Изпращаме след 9-15 дни
162.24 317.32 лв
Analysis of political advertising tends to give music short shrift - which flies in the face of what...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2017
страници
276
EAN
9789462981881
ISBN
9462981884
Enbook ID
16072346
Теглоt
574
Размери
243 x 163 x 23

Пълно описание

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

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