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Книга Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data Rosa Arboretti

Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data

Автор: Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso
Език: Английски език
Корици: С меки корици
Издател: Springer International Publishing AG
Наличност: Външен склад в ограничено количество
Изпращаме след 11-15 дни
59.16 € 115.71 лв
This book deals with problems related to the evaluation of customer satisfaction in very different c...

Информация за книгата

Автор
Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso
Език
Английски език
Корици
Книга - С меки корици
Издадена
2018
страници
84
EAN
9783319917399
ISBN
3319917390
Enbook ID
19315996
Издател
Springer International Publishing AG
Теглоt
163
Размери
155 x 235 x 8

Пълно описание

This book deals with problems related to the evaluation of customer satisfaction in very different contexts and ways. Often satisfaction about a product or service is investigated through suitable surveys which try to capture the satisfaction about several partial aspects which characterize the perceived quality of that product or service. This book presents a series of statistical techniques adopted to analyze data from real situations where customer satisfaction surveys were performed. The aim is to give a simple guide of the variety of analysis that can be performed when analyzing data from sample surveys: starting from latent variable models to heterogeneity in satisfaction and also introducing some testing methods for comparing different customers. The book also discusses the construction of composite indicators including different benchmarks of satisfaction. Finally, some rank-based procedures for analyzing survey data are also shown.

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