Partnering Imperative - Making Business Partnerships Work

Автор: Anne Deering, Anne Murphy

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 10-18 дни

57.80 € 113.05 лв

There is no shortage of strategic reasons for taking partnering seriously in todaya s converging and...

Информация за книгата

Автор

Anne Deering, Anne Murphy

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2003

страници

166

EAN

9780470851593

ISBN

0470851597

Enbook ID

04886291

Издател

John Wiley & Sons Inc

Теглоt

418

Размери

167 x 245 x 14

Пълно описание

There is no shortage of strategic reasons for taking partnering seriously in todaya s converging and colliding marketplace. However, there certainly is a lack of credible explanations as to why so many fail. This book provides the ingredients for successful business partnerships. It identifies the value that effective partnerships can generate, the reasons why so many run into difficulties, and the imperatives for leaders who want to make partnering work in a globalized, digital world. A powerful series of insights into one of the major issues of our time: how to create a partnership that generates innovation and other key advantages. Original, perceptive, wise and easy to read. --Dr Charles Hampden--Turner, Cambridge University, Judge Institute of Management Studies Deering and Murphy have written with great clarity and insight on a difficult subject. Partnering will continue to grow in importance as firms shrink in size and look outside their boundaries for some of their critical resources. This book offers clear and practical guidelines for the manager who has to grapple with the multilevel and multicultural complexities of the partnering process. I highly recommend it. --Max Boisot, Snider Center for Entrepreneurial Research, Wharton Business School

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Partnering Imperative - Making Business Partnerships Work

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