Perceived Brand Localness

Name: Perceived Brand Localness
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783658287665
Price: 59.31 EUR
Availability: InStock

An Empirical Study of the German Fashion Market

Автор: Jörg Igelbrink

Език:

Корици: С меки корици

Издател: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Наличност: Външен склад в ограничено количество

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Jörg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consum...

Информация за книгата

Автор

Jörg Igelbrink

Език

Английски език

Корици

Книга - С меки корици

Издадена

2019

страници

320

EAN

9783658287665

Enbook ID

25209792

Издател

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Теглоt

454

Размери

148 x 210 x 19

Пълно описание

Jörg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

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