Perceptual simulation, attention and memory of visual objects

Name: Perceptual simulation, attention and memory of visual objects
Brand: LAP Lambert Academic Publishing
SKU: 9783844395051
Price: 44.95 EUR
Availability: InStock

How spatial cues in slogans can interact with brand memorization

Автор: Francesco Bettinali

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Външен склад

Изпращаме след 8-11 дни

44.95 € 87.91 лв

Perceptual simulation is the unconscious mental representation of an object, elicited by the word th...

Информация за книгата

Автор

Francesco Bettinali

Език

Английски език

Корици

Книга - С меки корици

Издадена

2013

страници

EAN

9783844395051

Enbook ID

02278890

Издател

LAP Lambert Academic Publishing

Теглоt

Размери

150 x 220 x 3

Пълно описание

Perceptual simulation is the unconscious mental representation of an object, elicited by the word that describes it, called "object word". Besides, the representation takes place in the area where the real object typically appears. This book explores the effects that the phenomenon has on perception and memorization of real objects. Specifically, the focus is on how "object words" contained in slogan sentences interact with brand logos and how the latter can be better or worse memorized by the consumer according to its match or mismatch with the verbal input of the slogan. This book will show how a communication campaign adopting the suggested slogan-brand best practice, will be more effective, ceteris paribus, in terms of brand memorization.

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Perceptual simulation, attention and memory of visual objects

How spatial cues in slogans can interact with brand memorization

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