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Книга Perspectives on Consumer Behaviour Wlodzimierz Sroka

Perspectives on Consumer Behaviour

Theoretical Aspects and Practical Applications

Автор: Wlodzimierz Sroka
Език: Английски език
Корици: С твърди корици
Издател: Springer Nature Switzerland AG
Наличност: Външен склад
Изпращаме след 10-13 дни
189.57 € 370.77 лв
This book explores key factors associated with consumer behaviour, from both a theoretical and pract...

Информация за книгата

Автор
Wlodzimierz Sroka
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2020
страници
338
EAN
9783030473792
Enbook ID
28700609
Издател
Springer Nature Switzerland AG
Теглоt
705
Размери
155 x 235 x 25

Пълно описание

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

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